The editors of Werbewoche put forward 18 finalists. These were posted on Facebook and could be evaluated there. The interactive voting tool was used very actively. Cablecom received the most votes with 34%, followed by the Orange campaign with 12%, Swisscom with 11% and Switzerland Tourism with 10%.

01: Sunrise SMS «Dialogues»

Spillmann Felser Leo Burnett and Ultra Images show how text messages from Sunrise can be not only funny but also affordable. They won gold from the expert jury of *Werbewoche* readers and also in the overall rankings.

02: Frisco Pralinato «Daydreamer»

Publicis and WirzFraefelPaal are making summer dreams come true—and making a splash at the same time—with cool ice cream commercials. They won the Silver Award from the expert jury and also topped the combined overall rankings of *Werbewoche* and Star TV.

03: SBB «Leisure Tester»

Bronze in the overall rankings of Star TV and *Werbewoche* combined, as well as from the readers of *Werbewoche* for the SBB leisure testers. A campaign by Contexta featuring films by Peek.

AUDIENCE AWARD

Migrolino

Migrolino received the most votes in the Star TV poll. The Audience Award therefore goes to ViznerBorel and Manifesto Films for their humorous commercials featuring Kaya Yanar.

The campaigns of the year have been chosen. These are the winners:

The ZVV appearance of Publicis, Zurich, was chosen by the readers of WerbeWoche, Schweizer Illustrierte and Tele as the campaign of the year 2001.The ZVV appearance of Publicis, Zurich, was chosen by the readers of WerbeWoche, Schweizer Illustrierte and Tele as the campaign of the year 2001. The "holy streetcar of Zurich," which whizzes across water, and the ships, which "rightly run" also whiz through the countryside, advertise the image of Zurich's public transportation system. The campaign has already won an Effie. page 15