Saatchi & Saatchi: Cross-media Swisscom campaign for Jeder Rappen zählt (Every cent counts)
Last year, Swisscom once again supported the collection campaign Jeder Rappen zählt (JRZ) of Swiss Radio and Television and Swiss Solidarity. Collections were made in December for mothers in need.
Saatchi & Saatchi developed the cross-media collection campaign "Swisscom Mobile Aid" for the return program of old cell phones within JRZ. This is because every cell phone at Swisscom also has a Zusazt function. Through Swisscom's sustainable and socially just initiative, the cell phones are collected and refurbished. They are then sold again at affordable prices in countries with low purchasing power. This enables people to have mobile communications without undermining local trade. The proceeds go to the Swiss Solidarity projects Mothers in Need.
Saatchi & Saatchi developed the Mobile Aid key visual for advertisements, flyers and social media as part of the new communications presence. Likewise, a "Swisscom Mobile Aid" promotion was launched with TV presenter Marco Fritsche to make the campaign known and tangible to the general public. On his short tour de Suisse, he spontaneously visited Swiss homes, stores, school buildings and even the Federal Palace to collect old cell phones and distribute Mobile Aid collection bags.
By the end of the JRZ donation week, over 10,000 old cell phones had already been collected. Swisscom will continue to collect old, no longer used cell phones with various measures in 2012.
Responsible at Swisscom: Kathrin Amacker (Head of Corporate Communications), Olivier Quillet (Head of Strategic Marketing), Tom Hauk (Head of Brand Communications), Florian Birchmeier (Project Manager JRZ), Diana Busch (Project Manager Communications JRZ), Sascha Weisshaupt (Head of Corporate Identity). Responsible at Saatchi & Saatchi: Petar Dakovic (Managing Director), Dino Ceccato, Sonia Ducu (Consulting), Jürg Aemmer (Creative Director), Pascal Schaub (Strategy Director), Urs Schrepfer, Mark Stahel (Text/Concept), Guido Masson, Christian Bobst (Art Direction), Ilija Gautschi (Graphic Design), Stephan Schacher (Photo).
