The new Via moves - fun and sustainable
The first issue of the redesigned Via will be published on February 3. The magazine, published by SBB and the Public Transport Association, will be released ten times a year and aims to promote sustainable travel in an enjoyable and inspiring way.
The redesigned magazine is divided into three sections. It kicks off with the visually stunning "Discover" section, which takes a surprising look behind the scenes of the world of mobility and encourages readers to discover Switzerland. In the "Experience" section, mobility and sustainability topics are highlighted and explained, along with an in-depth interview with a nationally known personality and controversial articles on current public transport issues. In the "Experience" section, Via accompanies prominent and unknown people on a trip to a region of our country, providing the best addresses as well as reports on destinations abroad that are easily accessible by public transport.
Via is now published ten times a year instead of eight, with a print run of 246,000 copies (186,000 copies in German, 60,000 copies in French) and reaches around 450,000 readers. It is available in distribution boxes at 160 railroad stations throughout Switzerland and is displayed in the trains of SBB and many other public transport companies; the magazine can also be subscribed to. Depending on the issue, it has between 32 and 48 pages.
Infel AG and Vogt-Schild Druck AG are responsible for production and printing; Publicitas Publimag is responsible for all advertising marketing.
Via is now also available as a digital magazine. The new app will be available to download at the same time as Via is published on February 3. With the app, Via can now also be discovered, experienced and enjoyed electronically. The Via app can be downloaded free of charge from the Apple App Store; more information at sbb.ch/mobile and via.ch.
