Radio 105: First calendar with female listeners
It is the wish of many young women: To be the center of attention, to be professionally styled and photographed. This wish came true for twelve of them thanks to Radio 105.
The youth station is the first radio station in Switzerland to launch a lifestyle wall calendar. The special thing about the calendar is that it features twelve 105 female listeners. The participants were sought and found via Facebook community voting. The 105 listeners were able to upload their pictures to the 105 Facebook page and have the 105 community vote for them.
105 boss Giuseppe Scaglione is delighted: "The campaign was a complete success! It is already certain for us that there will be a casting for the 2013 calendar again this year."
The entire calendar can be here be considered.
