Lucasdesign: Campaign realized for BSI
The agency Lucasdesign, based in Bellinzona, has created a campaign for the Ticino bank BSI with the slogan "Swiss bankers, trust and heart. That's what BSI stands for".
The campaign consists of print subjects and TV commercials. The photos are by photographer Florent Schmidt and were taken in Paris.
The campaign was featured in daily newspapers, on billboards and on TV in October and November.
> To the "Ballerina" commercial
The campaign was featured in daily newspapers, on billboards and on TV in October and November.
> To the "Ballerina" commercial
Information about the campaign:
