Tamedia tightens its belt
Das Medienunternehmen Tamedia passt aufgrund der schlechten wirtschaftlichen Aussichten seine Budgets fürs 2012 an. Wie viel insgesamt gespart werden soll, will das Unternehmen nicht bekannt geben. Bislang sind zwei bis drei Kündigungen geplant.
Various business areas are affected by the cost-cutting measures. Tamedia spokesman Christoph Zimmer said that the decline in advertising revenue was being felt above all by the daily newspapers to which subscribers subscribe. He confirmed a report by the media service Kleinreport on Monday, according to which two measures are to save CHF 600,000 at the Tages-Anzeiger.
Firstly, the stock exchange listings will be reduced from three to one page. Secondly, reporting on regional sport will be halved to three publication days. "We want to ensure that we get through the year economically well," Zimmer told the news agency SDA.
Savings are to be made in marketing campaigns, for example, and vacancies will not be filled or will be filled later. In addition, online media are to be expanded more slowly than planned. (SDA)
