Buureradio.ch continues broadcasting - and wins Migros as presenting sponsor
Der Internetradiosender Buureradio.ch, dessen Überleben wegen finanziellen Schwierigkeiten nicht länger gesichert war, ist gerettet. Die Migros wird das Radio als Presentig-Sponsor auf neue Beine stellen.
Although many things will change in the coming weeks as a result, some things will remain the same: as before, DMD2 in Bern, a company specializing in digital radio, will be responsible for editing, radio production and operations. WNS from Herisau will continue to be responsible for website development. Alexander Dal Farra, CEO of DMD2: "The new radio station - the new name has not yet been decided - will remain a music radio station that is 100% focused on Swissness. We want to stand by the values of Switzerland, down-to-earth, committed to our roots, and yet future-oriented." This means that the Engel-Chörli Appenzell will have its place, as will Francine Jordi. Oberkrainer or German Schlager, on the other hand, will have no place.
For Migros, this commitment is a further commitment to Switzerland. "The new radio fits in perfectly with Swissness as we live and exemplify it, including with our range and our collaboration with Swiss farmers," says Thomas Bornhauser from Migros Aare, who is coordinating the radio's collaboration with Migros in the start-up phase.
The radio team has a lot of work to do in the next few weeks before the relaunch: they need to find a new name, revise the program grid and find more sponsors. Until the restart, the website of Buureradio.ch a 24-hour music mix can already be heard again. This is a sign of thanks to all the listeners who have been loyal to the station in recent weeks and have actively contributed to its survival through donations.
