Advico Y&R: Campaign for the care range of Migros realized
The agency Advico Y&R has developed a campaign for Migros to promote the products in the I am skincare line.
I am care products have become an integral part of Migros customers' shopping baskets, the agency writes in a press release. The only fly in the ointment: many satisfied customers have so far only used individual products. Yet they could discover many more I am products for themselves. This is exactly what the new print campaign aims to communicate with a wink.
Responsible at Migros: Nadine Hess, Judith Schulte (project management M-branded articles). Responsible at Advico Y&R: Dominik Oberwiler, Martin Stulz (CD), Julia Brandstätter (text), Lukas Wietlisbach (AD) Annik Weber, Alexandra Rapeaud (graphics), Rémy Müller, Tanja Birrer (consulting), Raphaela Pichler (photography), Aschmann Klauser (image processing).
