Litter plan: Garbage collectors made to sing
Garbage collectors, truck drivers, recyclists and excavator operators can also be extremely musical. Streuplan shows this with their video clip for Schneider Umweltservice from Meilen.
The specially composed song "Hol de Schneider" is sung by six employees who prevailed in an internal casting. The idea for the song came from long-time employees of the recycling company and was originally intended as a gag, according to a statement. When the company was looking for a customer gift together with the Streuplan agency, the idea was taken up again. The campaign will be supported by customer mailings, newsletters, an online campaign, PR and a mega poster in a prominent location in Meilen. In addition, it is the main topic in the new price list of Schneider Umweltservice .
The song is available for free download as a rock and dance version: Environmental service.ch/song.
Responsible at Schneider Umweltservice: René Schneider (Managing Director). Responsible at Streuplan: Oliver Schwab, Thomas Back (overall responsibility), Stefanie Fink (AD), Marco Braun (creation), Sabrina Hardegger (consulting). Responsible at Hitmill:, Georg Schlunegger (composition and sound). Responsible at Futurelite LLC: Claudio Catrambone, Janine Bleuler (Film Production).
Making-Of
