Facing: Campaign promotes Coop Pronto raffle ticket promotion
Coop Mineraloel is launching its annual prize draw campaign at 239 Coop Pronto locations across Switzerland. Facing developed the visual identity using the headline «A prize for everyone!» and the illustrated key visual «Thumbs up.».
For this campaign, Coop Mineraloel is now also using the advertising spaces of Coop Pronto Shops with or without a gas station for adscreen advertising, according to a statement. Other advertising media include the website Coop-pronto.chthe electronic newsletter, online banners, and ads in various print media. In addition, the campaign will be integrated into mobile marketing.
Responsible at Coop Mineraloel: Andreas Parpart (Overall Responsibility, Head of Convenience, Member of the Executive Board), Eliane Stoller (Marketing). Responsible at Facing: Lucius Leonhardt (consulting), Roger Sandmeier (CD), Anthony Solenthaler (consulting), Jasmin Offergeld (DTP). Website implementation: Aeon communication, Daniela Bärtschi (CEO).
