TBWA: Mc Donald's Megabeiz for free download
Megabites und Lieblingsbeiz, diese beiden Wörter werden in der neuen Mc Donald's Kampagne von TBWA vereint und machen die Megabeiz zu einem Ort bei dem man gemütlich im Internet surfen kann.
McDonald's is a great place to enjoy a good meal at a reasonable price, and what many people still don't know is that you can surf for free. This means that after a good Big Mac meal, you can sit down for a while, just as you would at your favorite pub. McDonald's marries megabites with favorite pubs. With posters around the restaurant, the offer was made palatable to passers-by during the Friday and shopping period at the end of December.
Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director Switzerland & Head Sports Europe), Yvonne Maurer (Local Marketing Manager). Responsible at TBWA Zurich: Thomas Ammann, Benny Goldstein (Creative Direction), Seung-Yun Oh (Art Direction), Guido Zehnder (Consulting).
