Ruf Lanz for Suva: Caution slippery
In winter, it’s often slippery, which leads to more accidents. To raise awareness about the need for caution, Ruf Lanz created a “soap staircase” for Suva Liv to illustrate the danger.
In winter, public spaces are particularly dangerous for pedestrians. Especially on stairs, the danger of slipping on snow, slush and ice is great and injuries can occur. In order to call for special caution, Ruf Lanz has created the soap staircase motif for the Suva Liv brand, which surprisingly dramatizes the danger of slipping in winter. It will be used throughout the winter.
Responsible at Suva: Susan Huber-Brun (Advertising+ Communication SuvaLiv). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (creative direction), Isabelle Hauser (art direction), Maren Beck (text), Sebastian Durband, Doelkar Monkhar (consulting); photography: Felix Streuli, image editing: Pixelprinz.
