Goldbach Award 2012
Once again this year, the Goldbach Group is seeking out the best cross-media and social media campaigns and is announcing the Goldbach Award. Registration and submissions for the competition are now open.
The Goldbach Award in the Crossmedia and Social Media categories honors campaigns that impress with their innovative and intelligent networking or use the possibilities of social media platforms in a new way.
The Goldbach Award, which is an important part of Werbewoche's creative ranking, reflects current developments in the innovative communications industry. "Every year, we are curious to see how the advertising industry deals with the new possibilities offered by electronic, mobile and interactive advertising and how it uses and networks its new offerings and tools," says Klaus Kappeler, CEO of the Goldbach Group.
As of now are available at goldbachaward.ch Registrations and submissions are open for the Goldbach Award 2012. Campaigns realized between April 2011 and February 2012 are eligible. The first prize in each of the two categories is worth CHF 10,000, while the special cross-category prizes for the best integration of mobile and video, which are being awarded for the first time this year, are each worth CHF 2,500. The awards ceremony will take place on May 10, 2012 as part of the Goldbach Award Night at Kaufleuten in Zurich.
