KSB: Skating aid developed for Volkswagen
4Motion is the name of Volkswagen’s intelligent all-wheel-drive system. The system is designed to give drivers the confidence to drive safely even in bad weather or on poor road conditions. KSB and Volkswagen wanted to demonstrate this in Switzerland, the home of all-wheel drive.
According to the press release, this was of course to be done where the surface is particularly challenging: on the ice rinks of Switzerland. For this purpose, they built the ideal test vehicle: the Volkswagen 4Motion skating aid. With it, even the very youngest were able to experience how effortlessly and safely 4Motion can be used to master the most difficult of surfaces, and that they benefit from driving stability and straight-line stability. But the little Volkswagen 4Motion doesn't just make children safe on the ice. It also puts a smile on its drivers' faces.
The Volkswagen 4Motion skating aid is on the road this winter on the ice fields of Switzerland. The accompanying TV commercial has been running on TV since the turn of the year and also as a viral film on the Internet.
Responsible at Volkswagen Switzerland: Sandra Grau (Head of Marketing), Giselle Vaugne (Head of Communications). Responsible at KSB: Uwe Schlupp, Samuel Knaus, Flo Wacker (creation), Christoph Bürge (consulting management), Marco Serratore (consulting). Agency Producing: Michèle Seligmann. Production Company: Panimage. Directed by: Vladimir Jedlicka. Camera: Tobias Dengler. Editing: Beat Lenherr. Equipment: Flavia Horat. Music: Alex Kirschner, Martin Staehelin, Kirschnermusic. Grading: Jürgen Kupka. Producer: Beat Lenherr.
