Goldbach Group with marked increase in sales
Goldbach Group increased its revenue by 36 percent to 446 million Swiss francs in 2011. The advertising agency generated significantly more revenue from the sale of advertising time on private radio and television stations in Switzerland.
There was a marked increase of 62 percent in net sales of the Business Line Goldbach Media as the company wrote in a statement on Wednesday. In the business line for the marketing of advertising time for private radio and television, significant new mandates in Switzerland generated sales in 2011. But the existing portfolio also grew significantly by around 20 percent.
In the Business Line Goldbach Audiencewhich combines the sale of online advertising in Switzerland, Austria, the Southern Adriatic region and Eastern Europe, sales fell by 15 percent. More than one-third of the decline in sales is attributable to negative exchange rate effects, according to the statement.
The net sales of the Business Line Goldbach Interactive increased by 5 percent. The Goldbach Group's newest business line provides conceptual, creative and technological services for interactive communication and marketing solutions for the Internet and mobile devices, primarily in Switzerland. Since mid-2011, Goldbach Interactive, which extends the value chain in the online sector, has also been active in Austria; expansion into Poland took place in the third quarter.
76 percent of sales came from the Goldbach Media business line, 15 percent from Goldbach Audience, and Goldbach Interactive contributed 9 percent to total net sales. The share of international business was 13 percent (previous year: 21 percent) due to strong TV growth in Switzerland and negative currency effects.
The final sales and EBIT figures will be communicated on March 6, 2012.
