Cooperation between the University of Bern and Büro Baron
Büro Baron announces a new partnership: Effective immediately, the Marketing Department at the University of Bern and Büro Baron in Zurich will be collaborating.
The specific aim of the collaboration: under the leadership of Dr. Leschnikowski and Dr. Malär, a measurement tool will be developed over the next few months that can be used to measure the authenticity of a brand. This will soon provide a well-founded tool that can serve as an optimal basis for concrete implementation proposals. In the long term, Rolando Baron is also planning to hold lectures and workshops as part of courses at the IMU Bern.
