Publicis: Orange employees apply to SMEs
The new campaign by Publicis shows Orange employees on the street, looking for an SME to which they can serve as a personal contact.
Orange offers SMEs the same service as large companies. Even with just one subscription, the customer service department provides a personal contact for all communication needs. These contacts, or Orange employees, now also appear in advertisements and personally promote their free service to SMEs. The ads appear in trade journals for individual professional groups and are linked to a microsite at Orange.ch/kmu accompanied
Responsible at Orange: Pia Hurni-Schmid (Senior Communication Project Manager), Michael Klötzli (Director Enterprise Service). Responsible at Publicis: Peter Rettinghausen (Creative Director), Grischa Rubinick (Senior Art Director), Tom Kees (Art Director), Nicolo Giunta (Graphics), Marianne Zweifel, Res Matthys (Text), Melanie Auerbach (Art Buying), Alexandra Stojanovic, Gabriel Bodmer, (Consulting), Jonathan Heyer (Photo).
