Bold: Sujet realized for Zermatt
The Bold agency has developed a campaign for the Zermatt-Matterhorn destination designed to showcase the landmark in its best light.
With an unmistakable silhouette and a delicate evening glow on the summit, the Matterhorn will be presented on display ads and posters in western Mittelland and western Switzerland from mid-January, the agency writes in a statement. The appearance in the wintry festive dress is to make clear: "The best skiing area in Switzerland can be recognized by its profile".
Responsible Zermatt Tourism/Zermatt Bergbahnen: Marc Scheurer (Head of Marketing Zermatt Tourism), Reto Wyss (Head of Marketing & Sales Zermatt Bergbahnen), Sven Hauser (Online Marketing Manager Zermatt Tourism). Responsible Bold Advertising: Philippe Hansen (overall responsibility), Lindo Ganarin (CD), Tino Niederberger (AD), Michel Sulser (consulting).
