Successful start for Energy Basel
Energy has arrived in Basel: Energy Basel has been on the air since Friday morning. Following intensive preparations over the past few days, the station’s launch in the border triangle was a success. Prominent figures from Basel congratulated Energy Basel on its launch.
The starting signal for Energy Basel was given at 5 a.m.: Dominique Heller woke up the people of Basel with the morning show "Energy Mein Morgen". Guests included the Councillors of the Canton of Basel-Landschaft, Adrian Ballmer, and Basel-Stadt, Christoph Brutschin, as well as the successful Basel musician Baschi. There was also an exclusive live broadcast from FC Basel's training camp. The station was thus launched and the new Basel radio era was ushered in.
"We are happy. The launch of Energy Basel has been more than successful. The team has been working around the clock over the last few days and has done an excellent job. But now things are just getting started," says Eva Nidecker, Program Manager of Energy Basel.
The stars also arrived in and around Basel on Friday night. They are greeting their own fans with a large-scale launch campaign. For example, Lady Gaga says "Hi Little Monsters" and Katy Perry addresses her fans as "Hello Katycats". True to the motto: Energy is now bringing the stars to Basel.
