Loosli takes over management of M.a.d. Brand Care
Since early 2012, Christian Loosli has headed M.a.d. Brand Care, a consulting and creative agency specializing in brand development and brand management. A certified marketing manager, he has about 20 years of experience working on both the agency and client sides and is an expert in neuromarketing.
Christian Loosli worked in brand management and marketing for leading cosmetics companies for over 15 years after his initial years of training in advertising agencies. Due to the highly emotional nature of brand management in the industry, he discovered the topic of neuromarketing early on and has developed into an expert in this field in recent years. His original comment on the move to the agency side: "I am delighted to be back on the agency side. This allows me to put the knowledge I have acquired with international brand providers at the service of SMEs".
Clients of the Basel agency, which has offices in Zurich and Bern, include the FIS World Ski Federation, the Swiss Football Association, ASAG, Novartis and the Baloise Group. Since 2011, the 11-strong team of consultants, project managers and designers has also been looking after Haix, the world's leading manufacturer of functional footwear for firefighters, police and emergency services.
Pascal D. Staub, owner and former Managing Director of M.a.d. Brand Care, is concentrating on additional entrepreneurial functions. As Chairman of the Board of Directors, he will continue to be available to the agency as a strategic consultant and key account manager.
