Neutral: Walter Pfeiffer photographs Tilda Swinton for Pringle of Scotland
Walter Pfeiffer has already produced the most recent summer campaign for Pringle of Scotland with Neutral Zürich. Now Pfeiffer and Pringle of Scotland are teaming up again for the 2011/2012 winter collection.
The campaign was photographed in Glasgow, in the iconic building of the Glasgow School of Art by Charles Rennie Mackintosh and in the Borrowland Ballrooms. Tilda Swinton's Scottish roots also link her to Pringle of Scotland. This is the third time that the Oscar-winning actress has represented the Scottish brand. Jim Lambie, a Scottish artist, is Tilda's shooting partner.
Pringle's Managing Director Benoit Duverger says: "It is inspiring to work with the world's best image makers who are still an insider tip outside the art world - we had a very good collaboration with Neutral Zurich here too." Walter Pfeiffer's portrait art lends the classic picture genre something glamorous and spectacular that corresponds to Pringle's new image in the fashion world.
Responsible at Pringle of Scotland: Benoit Duverger (Managing Director). Responsible at Neutral: Michelle Nicol and Rudolph Schürmann (overall responsibility), Eva Friedli (counseling) and Pascal Hurschler (counseling assistance).
