Four. advertises on masts for the gastronomic diversity in Laax
Just in time for the start of the season, the Zurich-based agency Four. is promoting Laax’s dining options on a total of 53 poles at three ski lifts. The campaign highlights individual restaurants by showcasing their culinary specialties.
This is done by means of three to four posters per business, on which a recipe is presented very briefly. The very different recipes address all target groups - at the same time, the culinary diversity of the region is emphasized. Further information, for example on the location of the restaurant, can be obtained by the lift user directly via cell phone using M.laax.com request
Responsible at Weisse Arena Group: Andreas Bärtsch (Executive Board, Marketing and Sales), Tobias Treichler (Marketing and Communications). Responsible at four. Advertising agency: Björn Brinkmann, Philipp Sträuli (CD), Sandra Genge, Manon Gesess (consulting), Claudio Hagmann (DTP). Photography: Gaudenz Danuser.
(The first three pictures are not in the right order due to technical problems)
