Facebook introduces advertising in the newsfeed
Facebook startet mit Werbung im Hauptnachrichtenstrom der Nutzer. Die Werbemeldungen, die das soziale Netzwerk nun nach und nach einführt, heißen «Featured Stories».
Unlike traditional advertising, the content of featured stories does not consist of a message formulated by the advertising company, but rather the interaction of friends with the company. Possible featured stories are as follows Kress.com News from pages that users "like" when friends "like" a page or a news item, as well as check-ins and the use of games and apps. "Featured Stories" can be booked by companies, organizations or individuals. According to Facebook, most users should only see one advertising message per day in their newsfeed. However, if you visit the newsfeed frequently, ads may appear more often. Advertising cannot be switched off completely, but users can hide individual posts.
