SNK: New brand strategy developed for Bauwerk Parkett
In close cooperation with Bauwerk Parkett, the Zurich-based brand agency Scholtysik Niederberger Kraft has developed a new brand strategy over the past 18 months and implemented the repositioning of the new brand both internally and externally.
The rebranding of the parquet manufacturer was developed and implemented step by step in an interdisciplinary strategic process. "Bauwerk is no longer just a parquet manufacturer that sells wooden floors," explains Andreas Merz, Head of Marketing and Product Management at the Bauwerk Group, "Bauwerk will help its customers to consciously design their living space in the future." The change process for the entire company was accompanied by this new self-image under the motto "from parquet maker to parquet experience".
The corporate design and communication were also completely revised and adapted to all online and print media. In addition, the new direction was summed up with the claim "Shaping living space".
