To the point: We congratulate
For the 33rd time, *Werbewoche* is presenting the «Advertiser of the Year» award. The winners were chosen by the subscribers of Werbewoche. Five figures from the Swiss advertising scene were nominated, selected by a distinguished selection committee consisting of former “Advertiser of the Year” winners.
This year, two women finally made it among the nominees. After last year's male-heavy selection, a pleasant surprise.
The 2010 Advertiser of the Year is Regula Fecker from Rod Kommunikation. Regula Fecker was able to accept the trophy named Egon, designed by Swiss artist Max Grüter, at Zurich's Lake-Side. It was a clear victory: almost 26 percent of all votes went to Regula Fecker, partner and co-founder of Rod Kommunikation. In 2007, she founded the Rod Kommunikation agency with art director Oliver Fennel and PR consultant David Schärer. In 2008, Rod Kommunikation was named Newcomer Agency of the Year by the Jahrbuch der Werbung, and today Rod provides the Advertiser of the Year. That's how fast it goes.
With just under 21 percent of the votes, Alexander Jaggy landed in second place. This is not the first time the Executive Creative Director of Jung von Matt/Limmat and recent MBA has been nominated. He has headed the creative work of the Zurich agency since 2004. He is a member of the presidium of ADC Switzerland.
Third place, with just under 20 percent of the votes, went to Markus Gut, Chief Creative Officer of the Young & Rubicam Group. This is not the first time he has been nominated either. Last year, as in 2008, the Y&R Group took first place in Werbewoche's creative ranking. Gut produces his own wine and an award-winning grappa on his estate. He is also a member of the presidium of ADC Switzerland.
For the eleventh time, a broad jury presents the "Campaign of the Year" award. Twelve important works from twelve agencies were up for selection. In addition to the readership of Werbewoche, StarTV viewers were also able to participate in the voting this year. The jury's verdict was clear: Claudio Zuccolini as the kitchen fairy Margrit was the audience's favorite: with 42 percent of all votes, the jury chose Maggi's campaign as the winner. It was conceived and realized by the Publicis advertising agency. In second place with 21 percent of the votes was the campaign for the fruit association by the advertising agency Unikat. With 9 percent, the zoo posters of the Y&R Group made it to third place. You can read which favorites the expert jury had within the overall jury in the issue on page 5.
Pierre C. Meier, Editor-in-Chief
[email protected]
The 2010 Advertiser of the Year is Regula Fecker from Rod Kommunikation. Regula Fecker was able to accept the trophy named Egon, designed by Swiss artist Max Grüter, at Zurich's Lake-Side. It was a clear victory: almost 26 percent of all votes went to Regula Fecker, partner and co-founder of Rod Kommunikation. In 2007, she founded the Rod Kommunikation agency with art director Oliver Fennel and PR consultant David Schärer. In 2008, Rod Kommunikation was named Newcomer Agency of the Year by the Jahrbuch der Werbung, and today Rod provides the Advertiser of the Year. That's how fast it goes.
With just under 21 percent of the votes, Alexander Jaggy landed in second place. This is not the first time the Executive Creative Director of Jung von Matt/Limmat and recent MBA has been nominated. He has headed the creative work of the Zurich agency since 2004. He is a member of the presidium of ADC Switzerland.
Third place, with just under 20 percent of the votes, went to Markus Gut, Chief Creative Officer of the Young & Rubicam Group. This is not the first time he has been nominated either. Last year, as in 2008, the Y&R Group took first place in Werbewoche's creative ranking. Gut produces his own wine and an award-winning grappa on his estate. He is also a member of the presidium of ADC Switzerland.
For the eleventh time, a broad jury presents the "Campaign of the Year" award. Twelve important works from twelve agencies were up for selection. In addition to the readership of Werbewoche, StarTV viewers were also able to participate in the voting this year. The jury's verdict was clear: Claudio Zuccolini as the kitchen fairy Margrit was the audience's favorite: with 42 percent of all votes, the jury chose Maggi's campaign as the winner. It was conceived and realized by the Publicis advertising agency. In second place with 21 percent of the votes was the campaign for the fruit association by the advertising agency Unikat. With 9 percent, the zoo posters of the Y&R Group made it to third place. You can read which favorites the expert jury had within the overall jury in the issue on page 5.
Pierre C. Meier, Editor-in-Chief
[email protected]
