Media Focus publishes trend report on search engine marketing
Das Marktforschungsunternehmen Media Focus veröffentlicht erstmalig einen Trend Report über Entwicklungen im Suchmaschinenmarketing, über die Daten, welche aus dem Jahre 2011 erhoben wurden.
The Trend Report shows how budget spending on search engine advertising is developing by industry and which industries are affected by brand bidding and ad hijacking to what extent. The Trend Report is supplemented by a special analysis, each of which examines a current topic in the context of SEA and SEO.
Since the beginning of 2011, Media Focus has been collecting data on the activities of advertisers in search engine marketing as part of its "Search Engine Research" business unit, in cooperation with its technology partner Xamine. The data can be used to analyze markets and competitors and to optimize the company's own Adwords campaigns or to sustainably improve visibility via the disciplines of SEA and SEO. Furthermore, the technology makes it possible to show in detail who is operating with third-party brand terms or ad texts.
The SEM Trend Report covers ten industries and aims to give readers an initial insight into the areas of analysis described.
More information at: www.suchmaschinenforschung.ch
