At the bowling center: Off the track for Audi
Audi active lane assist prevents drivers from unintentionally leaving their lane. How can the benefits of this assistance system be easily demonstrated and surprisingly experienced?
The idea: lane keeping while driving is not so different from bowling. The Y&R Group reprogrammed the computers of a bowling center: Whenever a ball drifted out of the bowling lane, Audi active lane assist was advertised on the score screen. At the same time, the "bumpers" were raised on the lane - assist bands that are actually intended for children and beginners.
Responsible at Amag: Erich Hunold (Head of Marketing Audi) and Barbara Wernli (Head of Advertising Audi). VResponsible at the Y&R Group: Markus Gut (CCO), Daniel Bieri (CD), Dieter Boller (text/concept), Vincent Schaublin (AD) and Rémy Müller (consulting).
