RTL most popular TV channel among the Swiss
In 2011, RTL was the most popular TV channel among 15- to 49-year-olds in Switzerland. With a viewer market share of 12.6%, RTL is clearly ahead of SF 1 (11.2%).
Among 20 to 49-year-olds, RTL's lead was even clearer, as Goldbach Media writes in a press release: At 14.2 percent, RTL was able to claim far more shares than SF1 (10.2 percent). RTL's success means that for the first time in Swiss TV history, a private broadcaster has been ahead of public broadcaster SF1 for an entire year. 2011 was also a successful year for Pro Sieben: the channel achieved an 8.4% viewer market share and is the third most popular channel in Switzerland. Pro Sieben thus displaced SF zwei (8.0%) from the podium.
The two private channels were able to gain significant market share compared to the previous year. RTL increased its share by 18% (2010 market share was 10.7%). For Pro Sieben, the increase was 8% (in 2010, Pro Sieben achieved 7.8%). According to Goldbach Media, this is clear proof of how popular the programs of private broadcasters are in Switzerland.
RTL's well-known ratings guarantors include "Gute Zeiten, Schlechte Zeiten" with an average of 67,700 Swiss viewers (14% viewer market share) and "Familien im Brennpunkt" (19%). However, magazines and news programs such as "Exclusiv - Das Star-Magazin" (13%) and "Punkt Zwölf" (20%) are also very popular.
Pro Sieben scores particularly well with series such as "The Simpsons" (10 percent) and "Two and a Half Men" (10 percent). Popular magazines include "Galileo" (9 percent) and "Taff" (10 percent). Swiss program windows such as "Funky Kitchen Club" or "Faces TV" are also very popular. Towards the end of the year, Sat.1 and Pro Sieben achieved a Swiss audience success with "The Voice", averaging just under 150,000 viewers and a market share of 16%.
RTL and Vox most popular private channels among Swiss householders
Two private broadcasters are also on the podium among 20 to 49-year-old household heads: Gold again goes to RTL. With a viewer market share of 14.2 percent, the channel is well ahead of SF1 (10.2 percent). Vox took third place with 7.8 percent. According to the press release, this is the most successful year ever for Vox in its 20-year history.
Source: Mediapulse TV panel, German-speaking Switzerland, January to December 2010 vs. January to December 2011, 24h.
Target groups: Persons aged 15-49 excluding guests (otherwise no comparison with 2010 possible), heads of household aged 20-49, viewer market shares in percent.
Notice: Channel market share in each case from the overall signal (RTL, Pro Sieben, Vox). Formats from RTL and Pro Sieben in 2011 only evaluated on Swiss signal (viewer market share among 15 to49 year olds without guests, number of viewers among people aged 3 and over with guests).
