Wapico: Films realized for AOC IGP products

Origin, production and product are shown, or in other words: roots, savoir-faire and character. Wapico has made a film for each of these three elements. Together, they appear as three vertical strips that fit next to each other to form a whole. In print, this trio is used horizontally for technical reasons. In addition to the advertisements, all product sheets and other printed matter are currently being revised.
The films were shown for the first time at this year's Swiss Wrestling and Alpine Festival in Frauenfeld. A national television broadcast is also planned, as commercials in 2011.

AOC (Appellation d'origine contrôlée or Protected Designation of Origin) and IGP (Indication géographique protégée or Protected Geographical Indication) are quality labels that are protected by Swiss law. They are foodstuffs that are strongly anchored in their "terroir", i.e. locally restricted and produced according to strict guidelines and regulations. Examples include Gruyère AOC, Vacherin Mont d'Or AOC or Sbrinz AOC, as well as Cardon épineux from Geneva or bratwurst from St. Gallen.

Responsible at the Swiss Association AOC-IGP: Alain Farine (Managing Director), Ramona Cattaneo (Communications). Responsible at Wapico: René Walker (CD), Olaf Pilleri (consultant). Film and production: Peter Guyer from Rec TV (Bern). Photography: Charlotte Walker (Fribourg).