Publigroupe launches "12 Marketing Trends 2012"
Publigroupe has launched a series of articles on the most important marketing trends under the name MME. The articles are available on the iPad and on the group's website.
In the first edition of the article series, the twelve most important trends for 2012 are presented, as Publigroupe writes in a press release on Thursday. The twelve authors are involved in various companies within the group, including Zanox, Eprofessional, Publimedia, Namics and Publicitas. They comment on current topics such as mobile marketing, lead generation, performance marketing and online marketing to strengthen a brand.
The central idea of MME (for Marketing. More. Effective.) is to address the effectiveness, methodology and use of advertising media in various editorial forms, it continues. MME is aimed at marketing and communication professionals, advertising experts from all sectors and Publigroupe partners and employees. From 2012, reports, interviews and statistics will be published regularly on the MME pages and announced via the newsletter. Editorial responsibility lies with Publigroupe Corporate Communications. Wirz Corporate in Zurich is responsible for the design, while Denon Allmedia Corporate Publishing in Rapperswil is responsible for the realization of the iPad version and the Internet solution.
MME is now available in three language versions (German, English, French) as an app for iPad in the Apple Store (MME 12 Trends), on the Internet pages of Publigroupe as well as on Marketing-more-effective.com available.
