Publicis: Subject created for shower toilet center
Publicis created a poster and POS campaign for the Dusch-WC Center in Zurich. The agency focused on the product's obvious advantages.
In the shower toilet center, Mr. and Mrs. Swiss will find the largest range of all leading shower toilet manufacturers, Publicis said in a press release. In its communication with posters and at the POS, the agency is focusing on the obvious advantages of the product by highlighting the product benefits with an obvious yet surprising analogy.
Responsible at Dusch-WC Center: Dieter Krattiger (branch manager). Responsible at Publicis: Ralph Halder (overall responsibility), Denis Schwarz (AD), Martin Arnold (text), Pascal Herzog (graphics), Sandro Looser (consulting).
