Contexta: Gondola transformed into fairy tale world
The Grächen-St. Niklaus vacation destination is adding another element as part of the «Grächen – A Fairy Tale» branding campaign: The Contexta agency is transforming the gondola lift into an enchanting fairy-tale world.
The themed gondolas have been completely redesigned and are fully covered with stickers, as the agency writes in a press release. Inside, stories of princes and princesses, Goldmarie and the big bad wolf immerse young and old in a fairy tale world - the ride in the gondola should literally fly by. The fairy tales told by Silvia Jost are tailored to the route, and each story ends punctually before arrival at Hannigalp.
The fairytale gondolas are part of the image campaign "Grächen - a fairytale", which has been running since 2010 under the leadership of the Contexta agency. Also part of this campaign is the image
"Where Little Red Riding Hood is not afraid of the wolf" by photographer Caspar Martig, which recently won an award at the PR Picture Award 2011. With the campaign, Grächen-St. Niklaus is pursuing an ambitious goal: the region wants to become the most popular family vacation destination in Switzerland.
Responsible at Touristische Unternehmung Grächen: Dr. Berno Stoffel (CEO). Responsible agency: Contexta, Bern; Sound production: Silvia Jost, Andreas Berger. Music: Benjamin Stoll, Christian Brantschen. Illustration: Ernst Feurer. Photo: Caspar Martig.
