Hopp Schwiiz!!!

The Winter Olympics in Vancouver get underway on February 12. Republica in Berne already had its first victory in late summer 2009. The agency won the Swiss Olympic budget in a pitch. Since then, the team has been in top form. "Now we're turning up the heat!" is also behind the idea for the campaign. It is intended to arouse great anticipation for as many medals as possible. The communication will be cross-media. The focus is on the information and competition platform www.olympory.ch. This is accompanied by banners, advertisements, postcards and a new game. This card game is based on the memory system and has now been adapted as "Olympory". The game can be played both online and with physical cards. There is a competition: anyone who can uncover the matching pairs of pictures of the athletes with a click of the mouse will be entered into a prize draw to win prizes worth a total of 90,000 francs. Well over 100,000 supporters have already signed up to take part, and the fan base is also growing on Facebook. The Swiss Olympic Leading Partners are also involved.
Andreas Panzeri