Zeitgeist terms are intended to provide a perspective on the most important events of the year and the biggest trends as seen by the Swiss population. The analysis of search queries from Switzerland in 2011 shows: This year, Google users were again primarily interested in social networks. The fastest growing search term this year is DSDS, followed by SBB timetable and DSK (Dominik Strauss-Kahn), who also takes first place in the fastest growing people search. Things get sporty when it comes to the most searched-for Swiss personality on Google.ch: Roger Federer is number 1. The momentous earthquake and tsunami in Fukushima, as well as the events in Libya, had a clear impact on search queries.

The most searched terms
1. facebook
2. YouTube
3. hotmail
4. google
5. view
6. SBB
7. ricardo
8. GMail
9. autoscout24.ch
10. wikipedia

The fastest growing search terms
1. DSDS
2. SBB timetable
3. DSK
4. iPhone 5
5. battlefield 3
6. minecraft
7. iPad 2
8. Amy Winehouse
9. steve jobs
10. deindeal.ch

The fastest growing people searches
1. DSK
2. Amy Winehouse
3. steve jobs
4. adele
5. Kate Middleto
6. fernanda brandao
7. angela martini
8. alexandra stan
9. pietro lombardi
10. pippa middleton

The most wanted Swiss personalities
1. Roger Federer
2. bligg
3. angela martini
4. patrick nuo
5. stress
6. francine jordi
7. lara good
8 Didier Cuche
9. Jörg Kachelmann
10. michelle hunziker

The most searched news from Switzerland
1. apple
2. YouTube
3. iPhone 5
4. facebook
5. Kosovo
6. DSK
7. fukushima
8. real Madrid
9. libya
10. japan

The most searched car brands from Switzerland
1. BMW
2. audi
3. VW
4. Ford
5. Mercedes
6. honda
7. opel
8. peugeot
9. Toyota
10. fiat

The most searched Swiss events from Switzerland
1st Paléo Festival
2. greenfield
3rd Openair Frauenfeld
4. circus knee
5th Montreux Jazz Festival
6. moon and stars
7th Bern Expo (BEA)
8. street parade
9th Gurtenfestival
10. ewigi liebi

The most searched Swiss places from Switzerland
1. Zurich
2. zermatt
3. basel
4. lausanne
5. bern
6. lucerne
7. lenzerheide
8. davos
9. winterthur
10. lugano

The most searched movies from Switzerland
1. black swan
2. transformers 3
3. twilight 4
4. avatar
5. hangover 2
6. thor
7. cocowaea
8. sucker punch
9. cars 2
10. inception

The most searched Swiss mountains from Switzerland
1. pilate
2. rigi
3. virgin
4. säntis
5. Matterhorn
6. titlis
7. sneezing
8. schilthorn
9. stockhorn
10. stanserhorn

Google determines the Internet Zeitgeist based on the millions of search queries people enter into Google every day, the search engine giant writes in a statement. In addition to the year-end Zeitgeist, which lists the top topics of the year, Google also offers other tools that provide information on global, regional, past and current search trends. Google Zeitgeist tools cannot be used to research personal user data because Google exclusively publishes anonymous, aggregate numbers about the frequency of search queries. These tools are available all year round on Google.com/zeitgeist available. Own Zeitgeist lists can be created with Google Insights for Search be created.

The analysis of search queries from Switzerland in 2010 shows: This year, Google users were primarily interested in social networks such as the video platform Chatroulette, Facebook and YouTube. Cultural events also rank high in the attention of Swiss people - with French-speaking Switzerland with the Paléofestival outstripping German-speaking Switzerland with the Street Parade. The sunny and dark sides of 2010 are reflected in the most searched-for people: in addition to international artists, Steeve Lee, Jörg Kachelmann and Simon Ammann were popular search terms. The Winter Olympics, the earthquake in Haiti and the volcanic eruption in Europe had an impact on search queries. And: as every year, the Swiss also like to talk about the weather and find out about train connections from SBB.

The most searched terms
1. facebook
2. YouTube
3. google
4. weather
5. meteo
6 Wikipedia
7. SBB
8. hotmail
9. swiss
10. iPhone
The fastest growing search terms
1. chatroulette
2. iPad
3. iPhone 4
4TH WORLD CUP 2010
5 Justin Bieber
6. 20 Minuten Online
7. gratis-inserate.ch
8th Facebook
9. easyjet
10 YouTube
The most wanted persons from Switzerland
1st Steve Lee
2 Kerstin Cook
3rd Laura Kämpf
4th Menowin Fröhlich
5. kesha
6 Jörg Kachelmann
7th Simon Ammann
8th Justin Bieber
9 Cheryl Cole
10. shakira
The most searched news from Switzerland
1. big brother 10
2. haiti
3. iPad
4. iPhone 4
5 Jörg Kachelmann
6 Menowin Fröhlich
7 Steve Lee
8th Vancouver 2010
9TH BP
10. volcano
The most searched car brands from Switzerland
1. BMW
2. audi
3. VW
4th Ford
5th Mercedes
6. honda
7th Opel
8th Peugeot
9th Fiat
10. toyota
The most searched Swiss events from Switzerland
1st Paléo Festival
2nd Street Parade
3rd Openair St. Gallen
4th Gurtenfestival
5th Zürifest
6th Swiss Wrestling Festival
7th Geneva Motor Show
8th Greenfield
9th Basel Fall Fair
10th Sechseläuten
The most searched Swiss locations from Switzerland
1. zermatt
2. Frauenfeld
3rd Geneva
4th Zurich
5. Yverdon-les-Bains
6 Vevey
7th train
8th Bern
9th Lucerne
10 Lausanne

The most popular Swiss excursion destinations from Switzerland
1. aquabasilea
2. Sörenberg cable cars
3rd Europapark
4. Technorama Winterthur
5th Bear Park Bern
6th Kunsthaus Zurich
7. bernaqua
8th Museum of Transport Lucerne
9th Connyland
10th Zurich Zoo