Seasonal cuisine: new look and new content
Starting January 3, 2012, *Saisonküche* will debut a fresh new look and new content. The cooking magazine brings the “Everyday Cooking” section to life, profiles prominent figures over lunch, and gives its readers a chance to share their thoughts as recipe critics.
According to the press release, a talented young chef is now at the stove for the everyday cooking section: Ralph Schelling. The 24-year-old creates dishes for every day and reveals tricks he learned from top chefs such as Ferran Adrià, Horst Petermann and Andreas Caminada. There will be reading material of a special kind in the Table Talk section: a culinary encounter with a celebrity in their favorite restaurant. Readers will also find short reports on current trends, special gadgets and news from the world of food and enjoyment. This also includes special wine tips, new cookbooks and a small herb guide. And who wants, can apply starting from January as RezepttesterIn. Two to three personal reviews of recipes will be published in the magazine.
The look has also changed with a slightly smaller format, new fonts and a clearer visual language.
Saisonküche is published by Migros Medien, appears monthly in German, French and Italian and is one of the most widely read cooking magazines in Switzerland with 682,000 readers (Mach-Basic 2011-2).
