Apple restricts location-based advertising on the iPhone
Apple is limiting developers' ability to monetize their free iPhone apps through ads.
Anyone using the iPhone user's current location will in future only be allowed to do so for "useful" (beneficial) purposes, as Heise online reported on Friday. Applications that use location-based information primarily for the delivery of advertisements will no longer be admitted to the Appstore.
Apple recently acquired the company Quattro, which specializes in the mobile advertising business, for USD 275 million. Some iPhone experts therefore suspected that the current ban is the first step towards a mobile advertising service operated by Apple itself.
Apple recently acquired the company Quattro, which specializes in the mobile advertising business, for USD 275 million. Some iPhone experts therefore suspected that the current ban is the first step towards a mobile advertising service operated by Apple itself.
