Will Tamedia swallow the Basler Zeitung?

According to Cash Online, a new research report identifies Tamedia as the winner of the next wave of consolidation in the media sector. Despite the Edipresse integration, a new acquisition is reportedly on the horizon.

The Tamedia share held up quite well on Friday in a weak market. The media stock is receiving support from a new buy recommendation from the Geneva-based research company Helvea. It now recommends Tamedia as a buy with a price target of CHF 90, as Cash online writes. In the short term, the media company is facing a difficult advertising market. However, there are initial signs of improvement, Helvea is quoted as saying. In addition, several cost-cutting programs are underway. And Tamedia is the most profitable and best-managed media company in Switzerland, writes Helvea in Friday's research report. Thanks to its strong position, Tamedia will be one of the winners of the next wave of consolidation. According to the report, the most obvious target would be Basler Zeitung or one of the medium-sized regional newspapers in the Zurich region. According to reports, the Zurich newspaper in question is the Zürichsee-Zeitung, as Investnews.ch writes according to Cash.ch. Although Tamedia is currently busy with the integration of Edipresse Schweiz, the Zurich media house will use every expansion opportunity to strengthen its market position, according to Helvea analysts.

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