In Flagranti: Customized communication for My Newspaper

Swiss Post, together with national and international newspaper publishers, is launching a newspaper whose content you can put together yourself. Depending on your interests, you can subscribe to Post.ch/mynewspaper to create your own individual mix of business, culture, sports, etc. sections, which can be adjusted daily as needed. There are currently 13 titles to choose from and the title list is constantly being expanded.In Flagranti shows the reading material tailored to readers' interests in the form of matching newspaper dresses. The four key visuals represent the typical departments of politics, culture, business and sports. Advertisements, postcard mailings, hanger advertising and banners were realized for the campaign.

The implementation of the banners as well as the landing page of MyNewspaper were created by Goldbach Interactive in Zurich and Biel.

My Newspaper: Swiss Post launches personal daily newspaper