Advico Y&R: Velvet posters made gentle taste perceptible
This fall, JT International launched the Camel Black and Camel White brands. The agency Advico Y&R designed special posters for the launch.
The cigarettes offer a modern, minimalist pack design on the outside and a particularly smooth taste on the inside, according to the agency. For the launch, Advico has developed posters designed to make the smoothness of Camel Black and Camel White tangible: The subjects are printed directly onto black and white velvet, under the slogan "Feel the smoothness of Camel Black" and "Feel the smoothness of Camel White" respectively.
Responsible at JT International: Sonja Hennecke (Consumer & Media Planning Manager), Marco Brütsch (Consumer Channel Manager). Responsible at Advico: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Sandro Tissi (AD), Marietta Mügge, Sven Rufer (text), Jonathan Schipper, Angela van der Sman (consulting), Manuel Egger (production).
