Animation Academy opened in Lucerne
For the second time, Lucerne University of Applied Sciences and Arts is organizing the Lucerne International Animation Academy (LIAA). The program focuses on the production conditions in Swiss animated film and their impact on technical and aesthetic development.
The three-day event opened on Wednesday evening with a lecture by Professor Martin Loiperdinger from the University of Trier. He spoke about the animation film pioneer Julius Pinschewer, who initially had a significant influence on German advertising and animated film and then, after his emigration to Switzerland in 1933, on local advertising and animated film production. This was followed by a film about the beginnings of cinema advertising.
According to a press release, this year the LIAA is focusing on the three peak phases that animated commissioned films have experienced since their emergence in Switzerland: the first in the 1920s and 1930s, when cinema advertising generated commissions; the second from 1965 with the introduction of television advertising; and finally the third from 1995 with the new media and digitization. Each of these booms was triggered by a new market, a new technology or both, according to Fred Truniger, co-director of the LIAA. The conference will explore the question of how flexible animated film is in comparison to other film genres and which markets will influence it in the future.
During the day, workshops are held for specialists. In the evening, there is a program for the public. Among other things, rarities of animated films are shown. (SDA)
