Agency at the airport launches Swiss crossword puzzle for Swiss Marketing Day 2012
In March 2012, it’s that time of year again: Swiss Marketing Day will take place in Lucerne. To promote the industry’s largest event—with more than 1,000 participants—the agency at the airport developed a quick-response campaign for Swiss Marketing SMC.
The campaign is used on extremely unusual advertising media. For example, as a Swiss QR crossword puzzle in 20 Minuten. The campaign will be used in December.
Responsible at Swiss Marketing SMC, Olten: Uwe Tännler (President), Marcel Weibel (Division Manager). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Christos Karachristos (Graphics), Leonhard Sprecher (Consulting).
