The advertising week on Star TV: "Greenpeace: I am David".
Under the slogan «Become David,» the campaign takes on Goliath—and, by extension, national and international environmental offenders. Draftfcb/Lowe Group created the current campaign for Greenpeace Switzerland, focusing entirely on the power of each individual.
No shock pictures, but an exclusive look over the shoulders of the Zurich advertising production Who's Mcqueen Picture, you get exclusively in "Die Werbewoche", Tuesday 19.15 on Star TV.
