Y&R Group: Overlayer developed for the Audi A5

"Sharpened - in form and performance" is the motto under which Audi launched the new A5. Modern technologies in the engines, chassis and infotainment as well as the revised design are intended to enhance the A5 series. The Y&R Group has developed an overlay banner for Audi that implements the campaign idea digitally. When visiting news platforms such as 20min.ch or Tages-anzeiger.ch, an Audi A5 drives into the picture and cuts open the page content.

Responsible at Amag: Erich Hunold (Head of Marketing Switzerland Audi), Barbara Wernli (Head of Advertising Audi), Stefanie Koch (Project Manager Advertising Audi). Responsible at Y&R Group: Markus Gut (CCO), Daniel Bieri (CD), Dieter Boller (text), Sandro Kümin (AD), Michael Höhn, Vicent Schaublin and Rafael Tucev (Flash and multimedia development), Boris Manhart (consulting).