Eurobest: SFLB/Smly "Holiday without Internet" wins Grand Prix
A success for Spillmann/Felser/Leo Burnett and the Zurich-based social media production company Smly: The «Vacation Without the Internet» campaign has sensationally won the Grand Prix in the PR category at the European Eurobest Awards. SFLB also received three gold awards.
The "Vacation without Internet" campaign made national and international headlines this spring. First of all, because the idea was a counterpoint to constant accessibility. In an interactive film, Sebi and Paul, the two farmers from Switzerland Tourism Advertising, analyzed each user's Facebook profile and commented on it. The two then recommended Internet junkies to take a vacation without the Internet in a remote Swiss mountain hut. After just three days, Facebook stopped the app, which in turn made headlines. And for correspondingly high visitor numbers a week later when the app was running again.
SFLB wins three Golds in addition to the Grand Prix: for Fleurop in the Print category, for the design of the Gotthelf Emmentaler (Design cat.), and another Gold for "Holidays without the Internet". Swiss Life's reversible sets are also awarded silver twice. Also awarded silver in the Outdoor category is the SFLB campaign "Broken Vase" for Fleurop.
Medal Winners:
The agency Saatchi&Saatchi wins a silver medal in the film category with the campaigns "Classroom Craft" and "Shoe Laces" for Novartis' Otrivin Nasal Spray.
Jung von Matt/Limmat is awarded a bronze medal in the Outdoor category for the campaign subjects "Greta", "Wolfgang" and "Wiebke" for Mercedes Benz. In the same category wins Euro RSCG a bronze medal for the "Violin, Clarinet" campaign for the Zurich Chamber Orchestra.
With a bronze medal in the Interactive category, the agency Jung von Matt/Limmat a second medal: she is awarded for the campaign "Application for Citizenship" for Graubünden Ferien.
The agency JWT factory owner receives a gold medal in the Print & Poster Craft category for the "See you later" campaign for Hakle. In the same category wins Walker a silver medal for the campaign subjects "You and us", "Promises", "Risk" and "Botox".
In the category PR wins the agency Wirz/BBDO a bronze medal for the Donated Songs campaign for the Salvation Army.
