Google: Five million dollars for Super Bowl advertising
Google has caused a stir with a Super Bowl TV commercial that runs about a minute. The ad marks Google's biggest move yet toward traditional marketing. Google usually relies primarily on word of mouth or online activities to promote its search engine.
In the course of the Super Bowl, Google has now broken its aversion to the medium of TV. A reported five million dollars were invested in the broadcast of the commercial. Google itself did not want to comment on the broadcasting costs when asked by Pressetext. CEO Eric Schmidt personally promoted the Google commercial entitled "Parisian Love" via Twitter. The ad itself was probably produced with little effort. There is not much more than a few clicks through Google search. In addition, the commercial has been available on the web since November.
