NZZ, Ringier and Tamedia launch joint online advertising network

At Ppn.ch advertising customers will in future have the opportunity to book performance and targeting advertising on 20 Minuten Online, Blick.ch, Newsnet, NZZ-Netz, Search.ch and other media company websites, as detailed in a press release issued on Wednesday. According to Netmetrix Profile, the network reaches 74 percent of all Swiss Internet users and will also be open to high-reach websites of other companies after the introductory phase.

By working together in the area of performance and targeting advertising, the media companies want to actively help develop the Swiss online advertising market. The aim with PPN is to create a neutral performance and targeting network that can be booked by all media agencies, marketers and direct advertising clients. The NZZ Media Group, Ringier and Tamedia attach great importance to transparency in the collection and use of the recorded user profiles. Technically, the new network is based on the technology platform of the Norwegian company Cxense, which was developed under the leadership of Internet pioneer Dr. John Markus Lervik.

Under the leadership of Marco Billeter and Tony Hrnek, the newly founded PPN Switzerland, a subsidiary of Cxense, will take over the marketing of the online advertising network. The NZZ Media Group, Ringier and Tamedia are each represented with a seat on the Board of Directors of PPN Schweiz AG and have the option of jointly taking over the company by 2013.

The establishment of the Premium Publisher Network will be notified to the Swiss Federal Competition Commission and is subject to its approval.