Advico Young & Rubicam: Everything seems sweeter with Minor
Advico Young & Rubicam has created a campaign for Maestrani's Minor Praliné Sticks. In the campaign, the agency views the world through the eyes of a Minor connoisseur.
It is stated: "With Minor, everything seems so much sweeter". The first posters, ePanels and eBoards are currently on display. Billboards for series such as Bauer, ledig, sucht and the emigrant soap Adieu Heimat are also being used on 3plus.
Responsible at Maestrani: Markus Wilda (Marketing Manager), Lukas Flück (Product Manager Minor). Responsible at Advico: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Lukas Wietlisbach (AD), Annik Weber, Alexandra Rapeaud (graphics), Julia Kull (consulting), Dominik Cattaneo (animation), NJP (sound).
