Ruf Lanz: With the Hyundai Veloster you like to drive a little further
Ruf Lanz created a campaign for Hyundai. The message: The Hyundai Veloster’s innovative design, featuring three side doors and numerous high-tech features, makes driving more fun. It makes you want to drive a little farther.
Ruf Lanz communicates this in the form of postcards from far-flung corners of the world. The postcards are currently available as Cards for Free in bars, cafés and restaurants. A QR code takes users to the Veloster website, where they can register for test drives, among other things.
Responsible at Hyundai Suisse: Reto Stemmler (Marketing Director), Karin Magaletti (Marketing Assistant). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (overall responsibility), Marcel Schläfe (CD), Maren Beck (text), Florian Fleischmann (graphics), Sebastian Durband, Sabrina Luck (consulting).
