Branders: Employer branding realized for Axa
Axa hat die Markenberatungsagentur Branders mit der Entwicklung des Employer Branding beauftragt.
As an employer, Axa offers a wide range of career and development opportunities for employees, the agency writes in a statement. The corporate culture aims for openness, diversity and initiative. This is reflected in the new employer promise "Perspectives/newly defined", which is used in all communication media aimed at the job market. A new image concept makes the positioning tangible: The focus would be on employees who experience a surprising change in their everyday working lives. The images and messages are geared to specific target groups in order to address potential employees in a targeted manner.
The appearance can be experienced in the labor market: first of all via the web under the section "Jobs" and long-term in various brochures, job advertisements, via trade fair appearances and social media platforms.
Responsible at Axa: Ricarda Giebel (Head HR Management Services), Yasmine Suter Schmid (HR Marketing). Responsible at Branders: Pascal Geissbühler (Strategy Director), Claudia Kaufmann (Brand Consulting) and Palma Manco (Brand Design); Simon Steuri (Image-Clip), Basile Bornand (Photography).
