KSB: You have fun longer with Volkswagen
Just in time for the start of the carnival season in mid-November, KSB Krieg Schlupp Bürge is producing two double-page spreads for Volkswagen in the dining magazine «Basel geht aus.».
The basic idea of the ad series is the humorous comparison between the entertaining fun at the Basel Fastnacht and the long-term driving pleasure with a Golf GTI from Volkswagen. The rhetorical questioning of the headline at the latest is intended to make the reader smile.
Responsible at AMAG Automotive and Engines: Sandra Grau (Head of Marketing VW PW), Giselle Vaugne (Head of Marketing Communications VW PW), Sina Neuhaus (Advertising Specialist VW PW). Responsible at KSB war Schlupp Bürge: Uwe Schlupp (Creative Direction), Nina-Britt Rauer (Text/Concept), Mareike Jansen (Art Direction), Milena Schneeberger (Graphics), Marco Serratore (Consulting).
